D
e s i g n I n q u i r y*(the
Fifth Business)
2004:
Truth & Message
June
13 — June 18
DesignInquiry
is a working symposium; 5-day workshops where participants probe and expand
the proposition: Truth and Message. Join Elliott
Earls, Peter Hall, Melle
Hammer, Jessica Helfand + William Drenttel,
Natalia Ilyin, Douglass
Scott, Nancy Skolos + Thomas Wedell, and
Lorraine Wild in this *evolved
Maine Summer Institute in Graphic Design at Maine College of Art MECA.
Come for a week to Portland, Maine, to engage with design professionals and
educators with the common goals of immersion and growth. DesignInquiry
frames the questions, participants explore the answers.
See the after publication
>INTRODUCTION
>WHO'S
COMING >DAILY
SCHEDULE >WORDS
ON THE TOPIC >APPLICATION
>COST
>CREDIT
>HOUSING
>SPONSORS
>DESIGNINQUIRY&MSIGD
ARCHIVE >CONTACT
US
Introduction
to the
Week
I think, if someone were to ask me "what will we do there," I would
say that now more than at any time during my career, discussing design's current
role in persuasion is crucial to the profession. Without clarifying their current
role, designers find themselves working for interests with which they do not
agree, agreeing to things they do not fundamentally value, condoning lack of
integrity as a worthwhile skill.
What will we do there? We will not look at portfolio presentations. We will not
concentrate on form, but on content. Working together, we will find what some
of the most interesting minds in design today think is happening on the "content-side" of
the profession.
When you get to Portland,
you will be joined by fellow designers, educators and inspiring students
to work on directed projects with the '04 teacher/practitioner faculty.
Simultaneous workshops begin on Monday morning and each lasts the five-days,
with everyone checking into 'extras' that
might inform our topic throughout the week (see faculty workshop descriptions).
Participants have
24/7 dedicated studio space, and many stay at MECA's residence's, a short
walk to the studios. Read the application section,
then download the PDF.
Also, check out the archive.
You know how at conferences
the most significant moments of inspiration and connection come in the hallways
or in the bars? DesignInquiry is
that hallway,
that bar, those meetings we'll sustain for the week, shoulder to shoulder,
working on projects, doing, questioning our work, in effort to hold significance,
inspiration, or connection to our contemporary design practice.
DESIGNINQUIRY
'04 …an anecdote
by
Margo Halverson
When the Maine Summer Institute in Graphic Design was over two years ago, I
found myself questioning the effect of the teacher-student relationship. I developed
the summer program, ran it 10 years since its inception, so I was comfortable
in challenging its value and its continuance in the same way. We had focused
on personal growth and a connection to design basics and core, not on moving
any particular contemporary issue forward. Could the substance of a workshop
make a relevant and urgent contribution to the profession? What kind of gathering
could provoke, inspire and move Graphic Design outside of designers teaching
designers? Melle Hammer, typographer and design educator, living and working
in the Netherlands, was a MSIGD faculty member. He understood this conflict
and confirmed that the summer workshop focus on one critical, timely, design
issue, not on the teacher-student relationship. And wouldn’t it be valuable
and inspiring to include those from outside of our profession that may also
inform and influence us?
So this year, outside of the design workshops that happen simultaneously around
the topic Truth & Message, we'll have opportunities to connect with the
arenas of psychology, anthropology, journalism, philosophy history, theater
and architecture as they also question the topic. And we will gather to witness
the work as it’s being done – the debates, the thoughts, the questions,
the research – contributions from each participant. So: June, 2004: Truth
& Message, with Maine College of Art’s support I am pleased to bring
to design professionals and educators a program that is a working symposium,
a collaboration of cross-discipline energies where participants will develop
the answers or new questions.
Keep checking back, we are updating weekly. Jan & Feb I'll be listing Who
Else is Coming, more essays, and eventually what the week may look like. Contact
us if you'd like to receive a poster in January.
soon,
margo
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Who's
coming
Elliott
Earls
contribution: week-long
workshop:
"Truth and Message"
Through; Sound Design, Image funking, Trash talking and motion hackin.(make
"many-media")
I'll be working
with the students on a small multi media piece...combination of print sound
and motion
Elliott Earls became Head of the 2-Dimensional Design Department at the
Cranbrook Academy of Art in September, 2001. His thriving commercial
practice, The Apollo
Program, incorporates his experimentation with nonlinear digital video,
spoken word poetry, music composition and graphic design. Earls founded
the company
in 1993 after earning his mfa from Cranbrook. Clients include Elektra Entertainment,
Scribner Publishing Co., Elemond Casabella (Italy), the Cartoon Network
(U.K.),
Nonesuch Records and Janus Films.
Following in the footsteps of the many illustrious designers at Cranbrook
is a challenging proposition for a young designer, but Earls has already
established
himself as a significant force in the graphic design industry as well as
a larger creative world. His graphic work, original typefaces, music, performance
art
pieces, and self-published interactive cd-roms always stem from design
as a primary frame of reference.
A key part of his philosophy
focuses on hard work. Earls insists personal responsibility is the largest factor
for one’s success or failure in life—“Personal responsibility”,
unfortunately is a cultural cliché that seems all too at home on “Oprah.”
And yet the simple fact remains that on one very important level the human brain
is nothing more than a highly evolved excuse machine. It’s important not
to let “the system,” or “circumstances dictate what is possible
in life.”
Consistent with these concerns, the reading list for his students during the
first semester at Cranbrook includes (among others) “Zen and the Art of
Motorcycle Maintenance” and “The Hero with a Thousand Faces.”
Earl also instituted a department film series which focuses on works as diverse
as the Frontline documentary, “The Merchants of Cool,” “Salo,
120 Days of Sodom,” and the seminal documentary, “Gimmee Shelter.”
www.theapolloprogram.com
www.cranbrookart.edu/
Peter
Hall
contribution: lecture:
Truth and the Message
Peter will moderate a readings seminar on questions of the designer's
role in conveying a message according to various interpretations- from "author"
to "translator". Texts related to design practice, criticism and information
theory, will be forwarded to participants mid-May in preparation for the discussion."
Additional Readings
Lupton, Ellen "The Producers"
in Inside Design Now: National Design Triennial (Princeton Architectural Press,
2003)
Rock, Michael "The Designer
as Author" in Looking Closer Four (Allworth Press, 2002) also
in Eye no. 20 (Spring 1996)
Poynor, Rick "The Designer
as Reporter" in Obey the Giant (Birkhauser/August, 2001)
Sontag, Susan "The World as
India" in Times Literary Supplement, June 13, 2003
Peter Hall is a writer and design critic based in New York. He is a contributing
editor for Metropolis magazine and senior editor and fellow for the Design Institute
at the University of Minnesota, where he is editing the online conference review,
Knowledge Circuit <http://design.umn.edu/go/to/kc>
and an upcoming book on mapping, ELSE/WHERE. He also teaches a seminar on design
theory at Yale School of Art's MFA graphic design program. He wrote and
co-edited the books Tibor Kalman: Perverse Optimist, Sagmeister: Made You Look
and Pause: 59 Minutes of Motion Graphics, and recently contributed essays to
Designed by Peter Saville and Up, Down Across: Elevators, Escalators and Moving
Sidewalks.
read also Words on the Topic
Melle
Hammer
contribution: week-long workshop:
truth and image: not the map, the landscape instead
- we need a map in order to navigate or to understand the details of our surroundings.
- a GM-counter makes us aware of radio activity, without this instrument this
quality remains unknown.
- a ball is easily represented by a dot, but the behaviour of the ball is not
captured by the drawing, nor by a photo.
this is where
design starts: a lie in order to be clear, to visualize what is invisible, using
the technical preconditions and limitations of print or screen.
ethics, technical skills and a personal point of view seem to be important tools
of the designer...
blue is the color of your yellow hair? (kurt schwitters)
'yes i know you are there, but: who are you?'
(mh)
during the workshop we will explore this theme in everyday and popular culture
by watching, labeling, remakes and careless play: uncensored and filthy?.
our main aim won't be: finding the ultimate answer, but an exercise in recognizing
the question as often hidden in the assignment ...
((-the
first, the second and the last day of our meeting i will wear another
shirt... -how about you?))
workshop: the Truth against the wall?
the Truth?: a daily extending wallposter
-executing statements from the lectures we experienced, personal thoughts about
the topic and remakes of found footage
Both the content and the design of this publication examins truth? and image?.
17-3-1956 it’s a boy! Habit: Amsterdam
Together with Margo Halverson he 'refounded' the summer program of
Maine College of Art and is now back in another role. Typographer.
Designer.
Teacher. Lingering
between art, design and advertising. Easily seduced to design
a table, a chair or a stage set. Every now and then: a movie or a poem
comes
out. Always:
questioning ‘the spot’. On and on surprised, outraged
or in love. Lost? Found!
http://www.mellehammer.nl/
Jessica
Helfand + William Drenttel
contribution: week-long
workshop:
what comes between/rethinking the ampersand
The DNA of AND: Ampersand
as Myth and Metaphor
From corporate rhetoric to consumer cliche to faux finishes and Photoshopped
veener, TRUTH has gone from being a steadfast principle to a silly posture.
Once the stuff of morals and fables, its presence in everyday life has become
an imperiled commodity. We're left with a culture teeming with contradiction:
Reality TV. Fuzzy Math. Jumbo Shrimp. Political Intelligence. Is it real or
is it memorex? If form is driven by content, then the consequences of this shaky
reality have driven us further from the utopian promises of modernism than any
of us ever dared imagine.
In this one-week studio, we will examine the designer as the metaphorical ampersand
uniting not only form and content, language and type; moral consideration and
material culture; reflection and reciprocation. In a decidedly non-utopian analysis
of current design thinking and practice, the ampersand provides a unique lens
through which to examine truth as an ideal -- and design as a reality.
Jessica Helfand and William Drenttel are partners in Winterhouse, a design studio
in Northwest Connecticut. Their studio focuses on publishing and editorial development;
new media and cultural institutions; and education and literacy projects. Recent
clients include the New England Journal of Medicine, Norman Rockwell Museum,
Yale Law School, New York University School of Journalism, University of Chicago
Press and the National Design Awards. Jessica and William are contributing editors
to Design Observer, (www.designobserver.com)
a collaborative weblog on design and cultural criticism that launched late last
year. Their imprint, Winterhouse Editions, publishes design criticism and literary
works by writers including Jessica Helfand, Leon Wieseltier, Paul Auster, Paul
Celan and Franz Kafka, among others.
Jessica Helfand is currently Critic in the MFA Graphic Design Program at Yale
School of Art, and is the author of several books, including Screen: Essays
on Graphic Design, New Media and Visual Culture (2001) and Reinventing the Wheel
(2002) published by Princeton Architectural Press. She has lectured at The Netherlands
Design Institute, The Annenberg School of Public Policy and the Walker Art Center,
among other institutions, and received her B.A. in Architectural Theory and
her M.F.A. in graphic design, both from Yale University.
A principal of Drenttel Doyle Partners until 1995, William Drenttel has been
a co-editor of three of the Looking Closer anthologies of critical writings
on design published by Allworth Press. He is president emeritus of The American
Institute of Graphic Arts, a trustee of the Cooper-Hewitt National Design Museum,
and a Fellow of the New York Institute of the Humanities at NYU. William has
lectured at the Library of Congress, the Walker Art Center, and the San Francisco
Museum of Contemporary Art, among others. He received a B.A. in European Cultural
Studies from Princeton University.
http://jhwd.com/
www.winterhouse.com/
Natalia
Ilyin
contribution: week-long glue & workshop:
Truth and the message
Natalia Ilyin’s interests
in contemporary mythic imagery and semiotics (the study of how images "mean" something
to us) have led her to teach at The Cooper Union, Yale University, Rhode
Island School of Design, and the
University of Washington, in Seattle. She lectures widely on the history
and effects of cultural imagery, speaking most recently at The AIGA’s
National Conference in 2003. Her graphic design consultancy specializes
in the unique
communications problems of nonprofit organizations. Ilyin’s second
book, Chasing the Perfect, a look at the effects of Modernism on contemporary
life,
will be published by Metropolis Press in 2004. Her first book, Blonde Like
Me: The Roots of the Blonde Myth in our Culture, was published by Simon and
Schuster
in 2000.
Her articles on the effects of design and media have been published in the New
York Times, International Herald Tribune, Miami Herald, and Portland Oregonian;
in the magazines Metropolis, Eye, Critique, Mirabella, the now defunct AIGA
Journal, and Adobe Magazine, and in the anthologies, Sex Appeal: The Art of
Allure in Graphic and Advertising Design; Design Culture; Looking Closer 2;
and Looking Closer 4.
read also Words on the Topic
Douglass
Scott
contribution: lecture:
truth is fiction, and fiction truth.
Designers have much to learn from writers,
poets, painters, sculptors, and filmmakers. let’s talk about the story – how
to tell it, the form it takes. if truth is sincerity in action, and a body
of real things; how do we negotiate fidelity in an age of meaningless images
and assaultive messages. Dostoevsky wrote " for a moment, the lie becomes
truth."
Douglass Scott is design director of print and video at WGBH, public television
and radio in Boston. He teaches graphic design, typography, and design history
at Rhode Island School of Design and at Yale University.
Nancy
Skolos + Thomas Wedell
contribution: cocktail hour exercises:
Seeking Plastic Truth: how does form mediate truth?
Design inquiry cocktail hour exercises.
We will work with intuition through collage experimentation.
Collage is a very fluid process and one that quickly poses possibilities for
associations of meaning. As random elements begin to "fit into place"
we will have fun exploiting the power of composition to form a believable reality.
Principals of Skolos/ Wedell an interdisciplinary design and photography studio.
Husband and wife, designer and photographer, the two work to diminish the boundaries
between graphic design and photography-creating collaged three-dimensional images
influenced by modern painting, technology and architecture.. With a home/studio
halfway between Boston, and Providence they balance their commitments to professional
practice and teaching at the Rhode Island School of Design where Nancy is Head
of the Department of Graphic Design.
The studio's work has received numerous awards and has been widely exhibited.
Awards include the Silver Prize, Lahti Poster Biennale and the Bronze Prize,
International Triennial of Posters Toyama, Japan. Group exhibits include: "30
Posters on the Environment and Development," Rio de Janeiro; "The
Modern Poster," The Museum of Modern Art, New York and Festival d'Affiches
de Chaumont. Skolos/Wedell's posters are included in the graphic design collections
of the Museum of Modern Art, The Israel Museum, Jerusalem and the Museum für
Gestaltung, Zurich, Switzerland. Nancy is an AGI member.
http://skolos-wedell.com
Lorraine
Wild
contribution: week-long workshop:
What's TRUTH
got to do with it?
The
mechanics of message making
Lorraine Wild is a designer and educator living and working in Los Angeles.
She has been teaching at the California Institute of the Arts since 1985 (she
was the director of the Program in Graphic Design from 1985 to 1991). She served
as a project tutor at the Jan van Eyck Akademie in Maastricht, The Netherlands
from 1991 until 1998. One of the founding partners of the Los Angeles design
firm ReVerb since the early nineties, in 1996 Wild established her own design
practice to focus on collaborations with architects, curators and publishers
in this country and abroad. Recent projects include the design of exhibition
catalogues for the Canadian Centre for Architecture, the Whitney Museum of American
Art, the Museum of Contemporary Art in Los Angeles, The J.Paul Getty Trust,
and the UCLA Hammer Museum. Her work has been published in Emigre, Eye, I.D.,
Print, Design Quarterly, Studio Voice, and in the anthologies The Graphic Edge,
Typography Now and Typography Now: Two. Her writing has appeared in numerous
periodicals and books, including Emigre, I.D., Print, Graphic Design in America,
Cranbrook Design: The New Discourse, Lift & Separate, Looking Closer, Looking
Closer 2, Looking Closer 4, and The Edge of the Millennium.
In 2003, Wild’s work was included in the National Design Triennial exhibition
presented at the Smithsonian / Cooper-Hewitt National Design Museum. In 2001,
she was one of three finalists for the Communication Design Award of the National
Design Awards sponsored by the Smithsonian / Cooper-Hewitt National Design Museum.
In the same year she was awarded a Gold Medal by the New York Art Director’s
Club for the design of Height of Fashion. In the spring of 1998, the San Francisco
Museum of Modern Art exhibited Lorraine Wild: selections from the permanent
collection, a display of recent work acquired as part of their collection of
significant design produced in California. Wild has received numerous awards
from The American Center for Design, The American Institute of Graphic Arts
(her books have been chosen for the AIGA’s highly selective “50
Best books of the Year” twelve times as of 2003), the American Institute
of Architects and the American Association of University Publishers, among others.
She was named as one of the “I.D. Forty” in 1993 and was a recipient
of the Chrysler Award for Innovation in Design in 1995. She currently serves
on the design advisory board for the international Design Conference at Aspen.
Wild received a bfa from the Cranbrook Academy of Art, and a mfa from Yale University.
check
this site again, it is regularly updated
WHO
ELSE IS COMING:
Ron
Botting
contribution: workshop:
Page to the stage.
Text is primary. Plays have no unimportant
words. That gun in Act I goes off in Act III. The Process. How DO those actors
memorize all those lines? An actor prepares. Am I saying this line to someone
in response to something they said? Play's the thing. What kinds of tools are
useful? Emotional and physical connections to words. Gesture. The action to
the word (the word to the action). Bring a short bit of memorized text that
means something to you (sonnet 14 lines or shorter). We will be doing some acting
exercises, so be prepared to move.
Ron Botting joined Actors Equity Association in New York in 1979
and is also a member of United Scenic Artists Local 829 NYC. An actor and teacher
for Shakespeare & Co. he assisted Director of Training & Master Teacher
of Voice Kristin Linklatter's 4 week Intensive Professional Actor Training Workshops.
He moved to Maine 8 years ago with his wife Anita Stewart, Artistic Director
of Portland Stage
Company. Currently wrangling daughter Cecelia, age 6 and James,
age 3 months.
Margo
Halverson
contribution: founder & main/Maine glue
alicedesign.com
mhalverson@meca.edu
: Founder with Melle Hammer in '03, Margo was the Director of the Maine Summer
Institute in Graphic Design for all it's years. She teaches graphic design at
Maine College of Art full-time, designs books and other projects for museums
and architects, and is mother and vigilant observer of Jack and Cora, 6 &
8 with Charles Melcher.
read also
2004 …an introduction
Wil
Heywood, PhD.
contribution: lecture & short workshop
Truth is in the Eye of the Beholder:
an afternoon workshop that explores how personality type and belief systems
filter incoming information. Using the work of Carl Jung on personality type,
participants will first learn their
own type than how typology effects communication between people. We will then
explore how personal belief systems filter information based on our past experiences,
our values, our associations and perceptions of the truth.
“
When ever two people meet there are really six present. There is each
man as he sees himself, each as the other person sees him, and each man
as he really is."
– William James
Wil Heywood is a clinical Psychologist in private practice in
Phoenix, Arizona and faculty of the School of Design, College of Architecture
and Environmental Design at Arizona State University. His training has been
in Reichian body work and Jungian Depth Psychology. He has been teaching courses
on creativity and life purpose for the past twenty-three years.
Camille
Trabanco
contribution: discussion
Ain't It the Truth?
A discussion of how Western philosophy has moved from the Eternal Platonic Forms
of Truth, Goodness and Beauty, to our postmodern conceptions of regimes of truth.
We will examine how this affects the discourse of Graphic Design, and what this
can mean to you and your work.
Been at Maine College of Art the past 5 years: taught courses in modernism and philosophy, and post modern philosophy as well as ethics. Degrees: Phd, Abd from Columbia, Ma (licentiate) from Louvain, BA from Fordham. Short and sweet.
Participant List
| Steve Bowden | Berkley | MI | Grad Student, Cranbrook, 8.5x11.com |
| James Ewing | Cerritos | CA | Designer, staypressed.com |
| Ellen Fitzgerald | Minnetonka | MN | Grad Student, photo, MCAD |
| Nicole Gagnon | Boston | MA | Student, Art Institute of Boston |
| Wesley Gott | St. Louis | MO | Designer, Falk Harrison Creative |
| John Grizzell | St. Louis | MO | Owner, Grizzell & Co., grizzell.net |
| Maryam Hosseinnia | Minneapolis | MN | Graphic Designer |
| Dana Hutchins | Falmouth | ME | Creative Director, Image Works, worldinterfacelab.com, designirvana.com |
| Brad Jerger | Portland | ME | Student, Maine College of Art |
| Michael Longford | Montreal | PQ | Graphic Design Professor, Concordia University |
| Kate Lydon | Washington | DC | Art Director, Freer and Sackler Galleries, The Smithsonian |
| Michael Mardose | Winterport | ME | Senior Graphic Designer, UMaine, Orono |
| Andrea Marks | Corvallis | OR | Assistant Professor, Department of Art, Oregon State University |
| Ryan Meis | Sarasota | FL | Student, Ringling School of Art and Design |
| Kindra Murphy | Minneapolis | MN | Visiting Artist, MCAD |
| Satoru Nihei | Fukushima-shi | Japan | Graphic Designer |
| Kelly Rakowski | Beverly | MA | Graphic Designer |
| Kurt Reed | Omaha | NE | Lead Designer, Mutual of Omaha |
| Gergana Rupchina | Portland | ME | Graphic Designer, Cole Haan |
| Brian Scott | San Francisco | CA | Designer, Boon Design, boondesign.com |
| Alexandra Silverthorne | Washington | DC | geocities.com/asilverthorne02, panoramacommunityarts.org |
| Matt Soar | Montreal | QC | Assistant Professor, Department of Communication Studies, Concordia University, mattsoar.org |
| Carol Sogard | Salt Lake City | UT | Assistant Professor, Graphic Design, University of Utah, carolsogard.com |
| Kristen Spilman | Bethesda | MD | Grad Student, MICA |
| Nat Tarbox | North Yarmouth | ME | Student, Art Institute of Boston, echelonlabs.com |
| Liz Throop | Atlanta | GA | Assistant Professor, Graphic Design, Georgia State University |
| Rick Valicenti | Barrington | IL | Designer, Thirst, 3st.com |
| Al Wasco | Cleveland | OH | Design Faculty, Cuyahoga Community College, awdsgn.com |
| Robert Appleton | Duluth | MN | Designer, member AGI, Director of Grad Studies, UM, Duluth, MN, roberappleton.com |
| Audra Buck | Birmingham | AL | Assistant Professor, UA, Birmingham, www.uab.edu/art/audra_buck.html |
| Catherine Jo Ishino | Duluth | MN | Associate professor, UM Duluth, MN, www.d.umn.edu/~cishino, www.d.umn.edu/~pete2170/votearevolution |
| David Wasklewicz | Astoria | NY | Interactive Art Director |
| Laura McBride | Burlington | VT | DesignInquiry Assistant |
| Joel McGarvey | Eastport | ME | DesignInquiry Assistant |
| Eric Drzewianowski | North Hampton | MA | DesignInquiry Assistant |
| Eric Eng | Portland | ME | DesignInquiry Assistant |
| Katie Jaynes | DesignInquiry Assistant | ||
| Stacy Kim | Portland | ME | DesignInquiry Assistant, skimdesign.com |
Fifth
Business …definition
Those
roles which, being neither those of Hero nor Heroine, Confidante nor Villain,
but which were nonetheless essential to bring about the Recognition or the dénouement,
were called the Fifth Business in drama- and opera-companies organized according
to the old style; the player who acted these parts was often referred to as
Fifth Business.
Tho
Overskou, ‘Den Danske Skueplads’.
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Daily
Schedule
PROGRAM
: DesignInquiry 2004 the skin:
sun
June
13 @ 619 Congress
07:00pm OPENING: How and What and Who of DesignInquiry & INTRODUCTIONS
by everyone
08:ish SETTING THE BAR by Natalia Ilyin
08:30ish THE BAR
mon
June
14
09:00 FOCUS: Melle Hammer
10:00 WORKSHOPS begin with MH, EE, JH&WD, LW
01:30pm INTRODUCING: Wil Heywood PhD
02:30-5:30pm Workshops continue
06:00-7:00pm Doug Scott
08.00pm participants exchange
tues
June
15
09:00 FOCUS: Elliott Earls
10:00 WORKSHOPS continue with MH, EE, JH&WD, LW
01:30pm INTRODUCING Camille Trabanco
02:30-5:30pm Workshops continue
06:00pm Nancy Skolos + Thomas Wedell / Plastic Truth
08.00pm Elliott Earls performance @ SPACE
Gallery
wed
June
16
09:00 FOCUS: Lorraine Wild
10:00 WORKSHOPS continue with MH, EE, JH&WD, LW
01:30pm INTRODUCING Peter Hall
02:30-5:30pm Workshops continue
06:00pm Nancy Skolos + Thomas Wedell / Plastic Truth
06:00pm Soccer (w/Peter & Charles)
08.00pm participants exchange
thu
June
17
09:00 FOCUS: Jessica Helfand + William Drenttel
10:00 WORKSHOPS continue with MH, EE, JH&WD, LW
01:30pm INTRODUCING Ron Botting
02:30-5:30pm Workshops continue
06:00pm picnic
fri
June
18
09:00 FOCUS: Jessica Helfand + William Drenttel
10:00 WORKSHOPS continue with MH, EE, JH&WD, LW
01:30pm INTRODUCING Ron Botting
02:30-5:30pm Workshops continue
06:00pm picnic
07.00pm(mussels), DRINKS, PARTY
read also
application
>INTRODUCTION
>WHO'S
COMING >DAILY
SCHEDULE >WORDS
ON THE TOPIC >APPLICATION
>COST
>CREDIT
>HOUSING
>SPONSORS
>DESIGNINQUIRY&MSIGD
ARCHIVE >CONTACT
US
Words
on the Topic
Paul Nini
A Manifesto of Inclusivism (download the pdf)
Peter
Hall
"At this moment of relativism and virtuality, I'm not sure how many would
agree on what truth is or how important it is in our private and professional
lives. But we must begin somewhere. The question becomes a professional one,
because as designers …we are constantly informing the public, transmitting
information, and affecting the beliefs and values of others. Should telling
the truth be a fundamental requirement of this role?"
Milton Glaser
Telling the truth is not a moral problem peculiar to graphic design—journalists
are guilty of cow-towing to publishers' or corporate agendas at the expense
of facts—but design is undergoing something of an identity crisis.
Is it possible to even practice graphic design without a certain amount
of institutionalized
lying, a shading of the facts in order to convey a certain commercial
message?
In 1930, the Dadaist Kurt Schwitters drew up a handy chart depicting
the percentage to which typical design projects serve two Gods —information and advertising—
from letterheads to illuminated signs. Today, what once seemed a natural alliance
has become the source of an ethical dilemma. Advertising is villified for its
propensity to misrepresent, and designers castigate themselves for blithely
participating in the process. One aim of the First Things First manifesto in
both 1963 and 2000 was to raise designers' awareness of their complicity in
the marketing process, their refusal to consider the consequences of what they
do. As Jan van Toorn put it recently, "although communication design
in itself is unable to change much of the shameless exploitation of people
and
the natural environment, it is high time for it to relate its own practice
and idscourse again to social relations."
There is an implication in Glaser and van Toorn's comments that the profession
once had a stronger sense of its social function. But when exactly was
this? It would certainly be difficult to draw up a history of graphic
design independent
of advertising. The suggestion seems to be that the lying has reached
endemic proportions. In her 2000 essay Truth in Advertising, Naomi Klein
argued, "Quite
simply, branding doesn't deliver. We don't find community at Starbucks,
a global
commons through Cisco or transcendence through Nike, just as we don't
find political engagement through Benetton."
But was there something misguided in Klein's attack on the falsehoods
implicit in logos and marketing campaigns? The Marxist cultural critic
Judith Williamson
has argued that the anti-branding debate and the "culture jamming"
that accompanied it has only demonstrated "an over-emphasis on the signifier.
Rather than this helping to get us away from the signifier, we are caught
in
its glare.."
Why is it that the whole design-ethics debate tends to leave us in roughly the
same place every time? Clearly it's not a debate that can be effectively played
out in the graphic field alone. Design is contingent on larger issues, like
labor practices, free trade, the legacy of imperialism and so on. So let's look
again at the terms of the debate and address some of the broader political,
ethical and philosophical questions. What is truth? Is it even a useful concept?
Natalia
Ilyin
Designers
are constantly examining the condition of their status or their ethics, like
the gardener who kept pulling up his radishes to see how they were growing.
We are a self-absorbed bunch. But perhaps self-absorption is not a bad thing
in people who handle the communication in a society. To stop working for a moment,
to think for a bit on the idea of "truth," or about what messages
one is sending— these cannot be bad things. And if we were wise, we would
revisit these questions often, and schedule silent, pondering moments into our
calendars as religiously as we do dates with our dermatologist.
If you communicate for a living, you spend your time telling the truth or shading
it. Telling the truth or moving it around to fit. Much as designers like to
talk about type and image and aesthetics, much as we may walk around in soft
shoes looking sensitive, we are very much in the propaganda business. We send
messages and inform people. Sometimes those messages are true. Sometimes they
aren’t. Part of being a designer is deciding exactly what you are willing
to propagate.
The choice always comes at a bad time. You have a client, and you have a deadline,
and the mortgage payment is due and the dog has polyps and the vet says polyps
are expensive. And just at that moment, something about the message of what
you’re designing starts to look not so great. Starts to look not right
to you, not true. And there's the choice, right there. You will promote that
message, or you will stop what you are doing, make a call-- though it is one
in the morning-- and suggest an alternative, work the client around, or say
you don't agree, that you can't do it. And this is the moment at which Truth
and The Message often part company.
In the end, everything that you are becomes clear in this moment: Everything
that you are, and everything that your work is. "What am I agreeing
to?" "What am I telling other people to believe?" These
are simple questions. If you would like to pretend they don’t exist, you
can easily avoid them.
1. You can fall back on the old "What is Truth?" gambit. If you decide
on this route, you will be repeating the same words that Pontius Pilate first
made famous when he threw in the towel.
2. Put the responsibility for the decision on someone else. "The client
wanted it--what choice did I have?"
3. Look craggy and eagle-like and say: "I’m a
designer. I’m hired to do the best job for my client, truth is not my
concern." And if you go this route you will have some history behind your
words, because that was Albert Speer’s line when confronted with the fact
that he had been Hitler’s favorite architect, and had done a smashing
job designing for the Nazis.
4. If you are very educated and profound, argue that truth depends completely
on context, on interpretation, on who is doing the listening, and on who is
doing the talking. "Subjective, or objective truth?" you could say,
and bring the conversation to its knees for forty minutes.
But truth in design is far more important than semantic gamesmanship, and design
that lies teaches people to live and die hating and fearing.
Add to the issue As you will understand, the summer gathering
of DesignInquiry 2004 is continuously under construction: The aim is to organize
six loaded days and bring about a kaleidoscopic view on this year’s topic:
Truth & Message Please provide Margo
with essays, articles, short thoughts (no problem if it’s been published
before) or links that could add to the topic.
And: consider to apply
to come to this working-symposium.
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
To
Apply
1Complete and send us the application
2Complete a housing
application (& deposit) if you wish College dorm housing
3Include a $40 non-refundable application fee
Still accepting Applications through April.
Max. enrollment: 50
Admission
Participation is open to professional designers and educators, graduate students
and undergraduate design majors with 1evidence of eagerness
in the topic, 2project proposal 3evidence
of talent and capability of working in collaboration, through a 4application
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Cost
Program tuition is $795 for the week
Payment
Full payment of all tuition and fees is due on or before May 13, 2004. Arrangement
for deferral of payment can be made to accommodate your Institution's fiscal
schedule: contact us
Refunds
100% of tuition charges will be refunded for withdrawal before May 20 and 50%
refunded for withdrawal ends June 3. No refunds will be made after June 3. The
application fee is non-refundable.
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Credit
Maine College of Art is accredited by the New England Association of Schools
and Colleges and by the National Association of Schools of Art and Design. College
credit may be awarded for work done in this Inquiry. contact
us
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Application
for Housing in MECA's freshman dorms
$300 Double occupancy/per person
$350 Single occupancy *
The College has two dorms available for DesignInquiry participants; Holbrock
House (MECA's modest freshman dorm) and Portland Hall (USM's modest dorm). Most
DesignInquiry participants choose to live together in the College dorms, both
are only a short walk to the studio. Both are, yes, modest but accessible, friendly,
and easy walking to the studios and the Old Port. (Check out the websites below.)
To
Apply for Housing
Complete and send us the housing
application with your DesignInquiry
application
Include a $60 non-refundable housing deposit
Confirmation and housing assignment will be sent by mail. Full payment
is due May 13. The room deposit is not refundable to applicants who withdraw
after room assignments have been confirmed. Housing through MECA is limited
and on first-come, first-served basis. Most rooms are double occupancy. *Only
a couple single occupancy rooms are available and cannot be guaranteed.
for more housing options
read also
visitportland.com
mainetourism.com
Procedures/Policies
• Maine College of Art is the final authority on all room assignments.
The College will do its best to place participants according to their wishes.
• The College reserves the right to make changes in residence hall room
assignments and the right to change living arrangements when circumstances necessitate
such action.
• Rooms are furnished with beds, dressers, lights, desks and chairs. Residents
are responsible for bringing their bed linens and towels. Holbrock House offers
cooking facilities and supplies, laundry facilities, and common areas. There
are no cooking facilities in Portland Hall.
• A Resident Assistant is an occupant of the residence halls and is available
for assistance and information.
• Roommates will be of the same sex, though a couple may apply to share
a double-occupancy room.
• Upkeep of the rooms is the responsibility of the occupants.
• Residents are liable for the damage to rooms beyond normal wear and
tear. Each resident is responsible for the conduct of visitors he or she allows
into the residence halls, and assumes full responsibility for any damage.
• The College cannot assume any responsibility for loss or damage to personal
property.
• All residents are expected to honor other residents’ rights to
privacy and to peaceful and quiet use of the facility.
• The residence halls are non-smoking facilities; no smoking is permitted
inside the buildings.
>INTRODUCTION >WHO'S COMING >DAILY SCHEDULE >WORDS ON THE TOPIC >APPLICATION >COST >CREDIT >HOUSING >SPONSORS >DESIGNINQUIRY&MSIGD ARCHIVE >CONTACT US
Sponsors
in alphabetical order
Thanks to:
Spectrum Printing
& Graphics Inc. : poster (printing)
Scheufelen
North America, Inc. : poster (paper)
for their support in making the poster happen.
Thanks also to the following for additional support toward DesignInquiry '04:
Gmund North America
Type Directors Club
UCDA
Cooper-Hewitt,
National Design, Smithsonian Institution
>INTRODUCTION
>WHO'S
COMING >DAILY
SCHEDULE >WORDS
ON THE TOPIC >APPLICATION
>COST
>CREDIT
>HOUSING
>SPONSORS
>DESIGNINQUIRY&MSIGD
ARCHIVE >CONTACT
US
Contact
us
email us your address and we’ll
send you a poster.
18”x24”/four spot colors, designed by Elliott, Melle, Jessica +
William, Tom + Nancy, Lorraine, and Margo
Spectrum Printing
& Graphics Inc. : printing
Scheufelen
North America, Inc. : paper
Administration
Margo Halverson, Director
of DesignInquiry
Stacy Kim, Assistant to
the Director of DesignInquiry
Catey Draper, Assistant
to the Director of Continuing Studies
Greg Murphy, Dean of
the College, VP for Academic Affairs
Maine College of Art
97 Spring Street
Portland Maine 04103
207 775-3052
mdi@meca.edu
The Maine College of Art reserves the right to withdraw or modify the DesignInquiry
at any time. Changes will be updated on the website.
Maine College of Art does not discriminate against any individual on the basis
of sex, race, color, religion, age, handicap, national or ethic origin, or sexual
orientation.
Friday
Feed the mussels the last time: put them in the washing water
and sprinkle some flour on the surface. The flour will sink.
(The mussels like this.) And as they will poop before eating, they’ll
clean themselves from the last sand and dirt. Remove the dead and broken animals.
A big splash of olive oil , roughly chopped garlic
and a small chili pepper into a big iron pot.
Let it simmer so the taste gets into the oil. Remove garlic and pepper after
5 minutes and turn up the heat to the max without burning the oil. Add the mussels
straight from their bath. Temper the fire again and wait until they are open.
Mix spoons of cooking water with creme fraiche , add some fresh
garlic and black pepper and fine chopped parsley
.
You can either use the sauce for some tagliatelle (a small
plate) or dip the mussels in it.
Drink Orvieto .
Cheers,
melle